This article appeared in today's NY Post:
Evidently the producers of the latest Bond film, Skyfall, due in theaters this November, have entered into an agreement with Heineken USA to have Bond reaching for a Heineken rather than his customary martini.
Heineken USA will pay $45 million for this promotion, and Daniel Craig will appear in a commercial for them as well.
Craig termed the deal an unfortunate fact of life, necessitated by the high cost of making blockbuster movies.
There will be other changes in the latest film as well.
Some of the dialogue will have to be altered. Bond will no longer be asking for his usual martini, shaken not stirred, but will instead say, "Gimme some brewskis man, I feel like getting shit-faced."
The producers also felt that Bond's signature tuxedo would not mesh well with his new image as a beer drinker. So he will now be wearing baggy sweat clothes and a Cleveland Indians baseball cap perched sideways on his head.
Because Omega watches don't really go with sweat clothes, Bond will now sport a Swatch.
Also gone is the Aston Martin DB4. In its place will be an old pickup.
The romantic interest in Skyfall will reportedly be played by Rosie O'Donnell.