The other day I made the mistake of picking up a bag of "Red Delicious" apples. They was nothing wrong with them, they were simply lacking in taste. But really, why else would some marketing maven have bothered to come up with that name?
Six years ago my son and I drove through North Carolina. We stopped off in Fayetteville. A large sign greets you as you turn off the freeway: "Fayetteville -- a Family Town." At the time my only reaction was, hmm, I guess these Southerners really like to stress family values. Then we drove down the main thoroughfare through town. I've never seen so many strip clubs, tattoo parlors, pawn shops, gun stores, and used car lots in one place. Fayetteville is the home of Fort Bragg, and Army bases naturally attract these types of businesses. But the part of town we saw sure didn't look like the kind of place you'd want to bring up small children. That, of course, is why Fayetteville felt obliged to advertise itself that way.
Speaking of strip clubs, why do they always advertise themselves as "Gentlemen's clubs?" Here's the Google definition of "gentleman": "A chivalrous, courteous, or honorable man." Getting drunk and paying women to take their clothes off hardly squares with most people's idea of chivalry or courtesy. So why call jiggle joints "gentlemen's club's?" Club owners want to make their patrons feel better about themselves, so call them the opposite of what they are.
The misleading phrase which has received the most attention recently has been Islam billing itself as "the religion of peace." Of course, had Christians committed thousands of terrorist acts in the past ten years in the name of Christianity, had Jesus had people killed for insulting him, if the Bible taught that non-Christians were less than fully human, and were the Baptists and Presbyterians waging a bloody holy war against each other, some church functionary would undoubtedly have felt obliged to brand Christianity as a "religion of peace" as well.
Just as with potential prison pen pals, whenever you see a label with editorial content included, beware. It's most likely an attempt to counteract reality.