According to Wikipedia, the rules are as follows (my comments in italics) :
1.“Power is not only what you have, but what the enemy thinks you have.” Power is derived from 2 main sources – money and people. “Have-Nots” must build power from flesh and blood. (This reinforces what Alinsky said -- in 1971 -- about how real radicals must cut their hair, wear suits and ties, and infiltrate from within. Pretending to be what you are not or have what you don't is typical sociopathic behavior.)
2. “Never go outside the expertise of your people.” It results in confusion, fear and retreat. Feeling secure adds to the backbone of anyone.
3. “Whenever possible, go outside the expertise of the enemy.” Look for ways to increase insecurity, anxiety and uncertainty. (Sociopaths are master manipulators, adept at ferreting out and preying on others' insecurities.)
4. “Make the enemy live up to its own book of rules.” If the rule is that every letter gets a reply, send 30,000 letters. You can kill them with this because no one can possibly obey all of their own rules. (Sociopaths frequently insist that others play by the rules while they themselves flout them.)
5. “Ridicule is man’s most potent weapon.” There is no defense. It’s irrational. It’s infuriating. It also works as a key pressure point to force the enemy into concessions. (Sociopaths are by nature bullies, which is what this is essentially recommending; this was obviously what Obama was trying to do when he said recently that Republicans were "afraid of widows and orphans.")
6. “A good tactic is one your people enjoy.” They’ll keep doing it without urging and come back to do more. They’re doing their thing, and will even suggest better ones. (More manipulation, from the drug dealer playbook: get them addicted, so they want more.)
7. “A tactic that drags on too long becomes a drag.” Don’t become old news. (Sociopaths themselves are easily bored, so they assume others are as well.)
8. “Keep the pressure on. Never let up.” Keep trying new things to keep the opposition off balance. As the opposition masters one approach, hit them from the flank with something new. (Sociopaths show no mercy.)
9. “The threat is usually more terrifying than the thing itself.” Imagination and ego can dream up many more consequences than any activist. (Sociopaths love to threaten and scare.)
10. "The major premise for tactics is the development of operations that will maintain a constant pressure upon the opposition." It is this unceasing pressure that results in the reactions from the opposition that are essential for the success of the campaign. (This sounds like a repeat of #8: show no mercy.)
11. “If you push a negative hard enough, it will push through and become a positive.” Violence from the other side can win the public to your side because the public sympathizes with the underdog. (Provoke a reaction on purpose, then play the victim -- classic sociopathic behavior.)
12. “The price of a successful attack is a constructive alternative.” Never let the enemy score points because you’re caught without a solution to the problem. (Sociopaths are glib, and always seem to have an answer to everything.)
13. “Pick the target, freeze it, personalize it, and polarize it.” Cut off the support network and isolate the target from sympathy. Go after people and not institutions; people hurt faster than institutions. (Sociopaths love to create dissension between others.)
Sociopaths seem to come by these types of techniques naturally. It's pretty much instinctive with them, which is why we see these patterns repeated over and over again in their behavior.
Little wonder Barack Obama would take to Alinskyism so readily.